The 90/10 of getting AI to know your company

People sell this as a big "AI optimization" program. For most companies it is an afternoon of setup, because AI assistants find a company the same way a person does: they search for it.

1. A new model looks you up instead of remembering you

A model's training data is months old by launch day, so when someone asks about a specific company it searches the web while it answers. Gemini searches Google. ChatGPT, Copilot and Meta AI lean on Bing. Claude searches Brave. If you're in those three indexes, the newest model can answer correctly about you the day it ships.

2. Submit to all three yourself

• Google: add a sitemap in Search Console.

• Bing: use IndexNow, one small key file on your site plus one ping.

• Brave: use its submit-a-URL form.

3. Put the facts in the page's plain text

Most AI crawlers don't run JavaScript. Anything behind a click, a tab or code is invisible to them. What you are, who it's for, what it costs and how to buy should be in the page itself.

4. Clear out the old, wrong version of you

Hallucinations come from old or conflicting pages, or from finding nothing and filling the gap. Your site, LinkedIn and every listing should say the same one-sentence thing.

5. Write facts the way models quote them

Plain definitions ("X is a ___ for ___"), hard numbers, comparisons and step-by-steps carry the most weight in AI answers.

6. Be fast, and don't block the bots

ChatGPT's page reader gives up after about five seconds. Check that robots.txt and your host's "block AI bots" setting aren't turning away GPTBot, ClaudeBot or Google-Extended.

7. Skip what people overcomplicate

Schema markup, llms.txt and FAQ sections get far more attention than they earn. Do the six things above first.